Title: Celtics Embrace Big Data with AWS MigrationAs big data rolled in, the 78-year-old NBA franchise, the Boston Celtics, recognized the need to modernize its tech infrastructure. Under the guidance of CTO Jay Wessland, the team embarked on a journey to migrate their tech stack from his back office to the robust AWS infrastructure. This move marked a significant shift in the Celtics' approach to data management and analysis, paving the way for enhanced insights and performance optimization.The decision to transition to AWS was rooted in the Celtics' commitment to staying at the forefront of technological innovation within the sports industry. By leveraging AWS's cloud services, the team gained access to scalable and flexible storage solutions, allowing them to effectively store and process the massive amounts of data generated during games, practices, and scouting activities. Furthermore, the migration to AWS enabled the Celtics to harness powerful analytics tools, empowering their coaching staff and front office with real-time insights to make data-driven decisions that could impact game outcomes and player development. Through this strategic move, the Celtics positioned themselves for sustained success in an increasingly data-driven sports landscape.The Celtics' embrace of big data and their migration to AWS infrastructure exemplify their unwavering commitment to excellence both on and off the court. By leveraging cutting-edge technology and harnessing the power of data analytics, the team has set a new standard for innovation within the NBA. As the Celtics continue to harness the capabilities of AWS to drive performance improvements and operational efficiencies, they are poised to maintain their competitive edge and solidify their position as a powerhouse in the league.

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